Brian
Life:
At the closing of the book, Maeda brings up a point about technology that I have also noticed - that sometimes it can be counterproductive, and a disabler. As much as new technology strives to make things simple, they also invent new ways of doing something that may or may not be easier than the previous method. For instance in TMC, roughing out an information architecture for Moxie is very important, and being a design student our first inclination is to open Illustrator and go to work, however, cracking open a sketchbook and putting pencil (and eraser) to paper is much more efficient for this process. The moral is that technology is not the end-all method for doing something the right way.
We sometimes forget that the most simple way of doing something sometimes does not involve a computer, or an iPhone, or any other digital device. As a designer I think that this observation is very important in the creative process, so that we constantly are working with ideas that are relevant and efficient and are not dependent on one particular delivery / type of media.
